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Help » Marketing » Promotions

Promotions

Flat Discount

The flat discount codes enable you to set a flat percentage discount based on the order total with a start and end date. An example could be anyone that orders over £12 would get 10% off if they order within one week.

Discount Ranges

The discount ranges work in the same way as the flat discount above but with the added possibility of being able to create a range so £0 to £12 = 10% off, £12 to £24 = 15% off and so on. With each range you can also enter a promotion description which would show up in the shopping cart when the minimum order value had been reached (e.g. summer promotion).

Free Postage

The free postage promotion enables you to setup free postage on a minimum order total so an example could be free postage (shipping) on all orders over £50.

Gift Certificates

The gift certificate builder is a great way of creating a customer specific promotion which could even be sold on your site. Simply enter an amount for the certificate such as £20 and then type in a certificate code e.g. abcd. Gift certificates also have a balance on them so your customers don't have to spend the full amount at once.

Gift Wrapping

The gift wrapping builder lets you build actual gift wrapping but as an actual product. This could be a simple wrapping service which could be free all the way up an exclusive box of some kind which can be charged for. Gift wraps are actual products which your customers can select in the shopping basket (Add Gift Wrap?). Enter your gift wrap title, the additional price (if any), a description, then a small and large image to display what the gift wrap will actually look like.

Discount Codes

Discounts codes enable you to create a discount based on either a percentage off or a monitory amount based on a minimum order total with a start and end date. However with the discount codes, you do also have the option to enable the code to only be used once.

Member Points

Member points are a great customer loyalty scheme. Enter a member points value and calculation and each time your customers order from you, they would be allocated a certain amount of points. These points can then be redeemed off future purchases. X-number of points = x-amount of money off. You could even let customers sign up for this and send them a loyalty card in post! You can also edit each customers profile under the order -> customer tab and add/edit/remove points manually for each person.

1. Go to Settings » Global Settings » Feature Settings and tick the 'offer member points' box. This enables the feature globally in the cart.
2. Go to Marketing » Promotions » Member Point Discount and tick the 'offer member points' box. This enables the particular feature.
3. Member Points Value decides how much each point can be redeemed for, so 1 = £1. You might want to try 0.1 so they get 10p off for every point earned.
4. Member Points Calculation decides how many point you get for each pound spent, so 1 = £1. You might want to try 1 so they get 1 point for every pound spent.
5. Once they have earned the points, they can check a box on their next purchase, and enter the points they want to redeem. This will reduce the price of the item.